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Posts Tagged ‘Hypermediacy’

Image by Hugh McCabe (2018)

What’s new about new media? Or in this case, what was new about new media way back in 1999 when Butler and Grusin’s Remediation 1 was first published? The book was one of the first full-length attempts to define and contextualise this emerging field, coming a year or two before Manovich’s influential Language Of New Media 2, and several years before the whole concept of new media came to be seen as not quite so new at all. Bolter and Grusin’s book anticipates this by challenging the notion that new media represents some sort of epistemic shift or radical break from established practices. They take aim at the techno-fantasists who are permanently plugged into VR headsets and feverishly declare the birth of new digital realities where the troubles of the past can be left behind. In fact, much of Remediation is concerned with how various forms of digital media (virtual reality, computer graphics, the World Wide Web etc.) are inspired by, have their roots in, or simply mimic, earlier forms. By stripping away what is not new about new media we can perhaps zero in on what is.

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